Birmingham County FA’s Save Today, Play Tomorrow programme is kicking off 2022 by partnering with Football Rebooted to help them achieve their ambitious target of saving one million pairs of football boots from landfill, and redistributing them across the West Midlands region through a network of boot collection points located at grassroots football clubs.

Football Rebooted is football’s biggest ever environmental movement with a mission to save at least one million pairs of football boots from landfill, by getting them back onto the feet of players right across the UK.

The simple, but innovative campaign has been co-created by former Aston Villa & international football star David James MBE, grassroots football communities, and Utilita Energy.

Every time a pair of football boots or trainers is made, about 30lbs of carbon is generated In the Birmingham County FA region there are upwards of 100,000 registered players, so it is easy to see how this is having a detrimental impact on the environment.

Football Rebooted aims to rehome one million pairs of ‘pre-played’ football boots and AstroTurf trainers, saving families money in the process, as well as 136,000 tonnes of carbon – the same as taking 7,000 cars off the road for a year or turning the energy off in one million medium-sized houses for a week.

Richard Lindsay, Business Insights Manager at Birmingham County FA and Project Lead for Save Today, Play Tomorrow, says: “We are proud to be part of Utilita’s Football Rebooted Programme and have been motivated by the number of grassroots clubs from across the region that have offered their support in the collection, cleaning, and redistribution of boots.

“The positive impact on the region could be huge; not just environmentally but also socially. As the cost of living starts to rise further, the financial pressure for many may mean purchasing new football boots is not an option. Being able to keep people playing the game by accessing footwear through the Football Rebooted programme is incredible.”

James Heyes, Partnerships Manager from Utilita, adds: “As we approach the Football Rebooted campaign’s first birthday, we’re bowled over by the response so far.

“Birmingham County FA’s backing will further boost the campaign and will impact thousands of lives, whilst protecting the planet.”

The Stourbridge FC collection box is on the stage in the Glassboys Bar at the ground. Just drop in your unwanted football boots when you're next at a game or using the bar facilities or passing by the ground on an evening.

Kind Regards

Save Today, Play Tomorrow
Birmingham County FA

See also https://footballrebooted.co.uk/ for more information on how the campaign works.